The Firm & Founding Cohort
An institution being assembled, not a practice being packaged.
Our working hypothesis: a small core connected to a cross-industry, multigenerational and geographically distributed network may fit this work better than a staffing pyramid. Teams form around the problem, not departments.
Structure, participation and economics remain open. We are testing them on ourselves first.
How we work
Positive friction. We disagree on purpose, across disciplines and generations, because better questions come from it. And plainly: we are having fun together.
Founder · Current contribution lensCompany Architecture & AI-Native Operations
What this person brings
- Strategy & Architecture
- Brand & Market Systems
- Operating Model
- AI Operations
Outside the firm, Founder and CEO of Auto Agentic AI (a separate company). Entrepreneur and operator with 25+ years building and scaling companies across advertising, SaaS, and consumer brands. Works with Fortune 500 companies and startups to transition from the Transactional Age to the Intelligence Age — designing intelligence architecture, knowledge hubs, and agentic systems that move organisations from fragmented AI tools to integrated, compounding operational advantage.
Current contribution lensStrategy, Innovation & Facilitation
What this person brings
- Strategy & Architecture
- Innovation & Facilitation
- Brand & Positioning
- Operations & Governance
Enterprise strategy leader with two decades inside C-suites and boards. Director of Strategy & Marketplace at Deloitte Canada’s Greenhouse Labs across Canada and Chile. Senior Enterprise Innovation Consultant at Co-operators. Trained in MIT design thinking and IDEO systems thinking; designer and facilitator of 200+ senior-executive and board-level strategy workshops.
Current contribution lensTeam Effectiveness & Human Architecture
What this person brings
- Human Architecture
- Team Effectiveness
- Executive Facilitation
- Change & Capability
Team productivity strategist and executive facilitator with 20 years in strategic communications. Weiwei helps leadership teams reduce the hidden human friction that slows high-stakes transitions — clarifying ownership, improving group decisions, and turning cross-functional tension into coordinated execution.
Current contribution lensApplied AI Product & Systems
What this person brings
- Applied AI Product
- AI Operations
- Productisation
- Workflow Design
Product builder and founder with more than 30 years in automotive and applied AI. Stephen has built and scaled technology ventures, created hundreds of jobs, and earned three AI patents. His work focuses on turning technically capable systems into reliable products that survive real workflows, operating constraints, and enterprise adoption.
Current contribution lensTrust, Change & Communications
What this person brings
- Trust & Adoption
- Change Communications
- Stakeholder Strategy
- Learning Design
Senior communications and change leader whose work spans technology, science, public policy, and education. Diane helps organisations make sense of disruption and earn trust when the stakes are high — connecting human-centred AI, evidence-based innovation, stakeholder strategy, and clear communication through uncertainty.
Current contribution lensStrategy & Operating Model Design
What this person brings
- Transformation Strategy
- Service Design
- Operating Model
- AI Governance
Strategy and transformation leader with more than 20 years across public institutions, companies, ventures, and mission-driven organisations. Greg combines research, foresight, service design, and facilitation to help executives set direction, redesign services and ways of working, and keep strategy connected to delivery as AI reshapes work.